As digital marketers start their journey into search engine optimization (SEO), they often focus their energy on finding keywords with high search volumes within the general business area of the company they do SEO for, and just go for it. Which is a good tactic if you are a huge and known brand already, or if you don’t want to see results for the next three years or so. Here are some other tactics to consider, especially if you are just starting out:

Niche keywords or topic clusters

Look for the keywords and topic clusters with a medium to low…

Would you buy a “miracle cure” from someone you met outside your grocery store?


Then don’t purchase ads like that either.

When I started out in digital marketing back in 2012, organic reach was the thing: As long as you had some followers, all you needed was to post something they would like or comment on, and the word spread organically. Nowadays getting anything organic to go viral is the unicorn in the industry. Don’t put all your eggs in that basket, because it will likely get you nowhere.

Good questions to ask before choosing a digital marketing channel

  1. Can I track the results? Either by UTM-tag in the…

4 out of 5 hacking-related breaches in some way use stolen or weak passwords. Mostly, the targets aren’t huge companies with their own security department, but small to mid-size businesses that don’t have resources to have a whole team on it.

Reusing passwords is more dangerous for marketers

When you sit on 5-100 user logins to everything from websites to analytics accounts to social media accounts, it’s easy to reuse passwords.

Problem is, when places like LinkedIn get hacked (like with 6,5 million accounts in June 2012), you might not get the memo ASAP, and if you have your business email linked to that account, and use…

These are the fundamental basics that, for some reason, people both on the brand side and the agency side, seem to forget occasionally. Forgetting them leads to expensive campaigns that give no useable data in the end, and that can lead to critical problems later on. Here are the things you have to get in order before any digital marketing campaign on any platform.

1: Tracking

It’s not that important if you use Google analytics, Adobe analytics, or any other random tool, just make sure you implement tracking correctly on your website, as well as any tracking codes from your marketing platform…

Marie Elena Mathisen

Been working in digital marketing industry for 8 years, both in the UK and in Norway.

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