How to determine if a marketing channel is worth it

Would you buy a “miracle cure” from someone you met outside your grocery store?

No?

Then don’t purchase ads like that either.

When I started out in digital marketing back in 2012, organic reach was the thing: As long as you had some followers, all you needed was to post something they would like or comment on, and the word spread organically. Nowadays getting anything organic to go viral is the unicorn in the industry. Don’t put all your eggs in that basket, because it will likely get you…