SEO: How to determine what organic keywords to target

As digital marketers start their journey into search engine optimization (SEO), they often focus their energy on finding keywords with high search volumes within the general business area of the company they do SEO for, and just go for it. Which is a good tactic if you are a huge and known brand already, or if you don’t want to see results for the next three years or so. Here are some other tactics to consider, especially if you are just starting out: